“What Goes Around” is a book exploring the value of community reading, while simultaneously embodying community as an amplified experience.
Although the book relied solely on infographic content, I challenged traditional conventions, redefining its structure to enable deeper reflection and richer communication. A dependency among readers is created: one can advance only when others are ready.
The design relies on tactile engagement, with individuality and personal interpretation shaping the research within the book.
The book can comfortably fit up to ten readers at a time, with a diameter of five feet. It contains two interactive sections that build on the data collection.
One focused on the experience of observing vs being observed.
The other collecting data on the individual ways readers analyze content.
