The Sun Department is a call to action brand identity focused on highlighting the lack of sunlight access in New York City.
The focus of the design was to develop malleable design elements that can each flow into the next.
It centers around a hypothetical collaboration with the Whitney museum, merging the Whitney's established identity with its own.
sound recommended
The identity captures the brilliance and vitality of light and juxtaposes it with the harsh truth about New York's sunlight crisis.
The identity consists of a logo design, a call to action video, collaboration pitch, print and digital design, experiential applications, as well as web design.
