The Convivial brand centers around a warm and welcoming visual identity that is eye-catching and reflects the spirit of culture and community.
The symbol of folding chair reflects the accessibility of this community, while also being rooted in creative associations.
It suggests the ability to to bring oneself in and out of the space freely.
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Thalea, founder of Convivial, sought a versatile logo that could be taken apart and put back together, while maintain a strong and consistent presence.
Community is communicated in every aspect of the identity. The message of community exists both in the wordmark alone—communicated through the semicolon— as well as in the combined mark.
