The identity reflects the warmth and sophistication of the Ritz-Carlton brand while integrating the historic character and luxury of South Beach.
With my team at Matte Projects, I developed the identity materials for the new Ritz Carlton residences in South Beach Florida. This included stationary design, UI/UX, digital media, and architectural/CAD illustration.
The identity elevated the Ritz branding through evocative illustrations and expansive digital rendering.
This project has touched every part of this hotel experience, covering architectural blueprints, promotional outreach, as well as physical and digital components integrated into the everyday life at the residences.
