With my team at Matte Projects, we were invited back to capture and frame the July 2024 Runway, entitled “Joy, Period.”
The approach was to create a piece that felt as fun and whimsical as the clothes themselves. We employed the use of four-cameras, in order to create a dynamic and multilayered runway film, that could show not only the clothes themselves but really encapsulate the essence of the entire show.
sound recommended
An energetic and colorful runway film, which breathed even more life into an already spirited show. The film exemplified that this is more than just a runway show, but an experience.
Returning to one of his renowned show locations, the Fifth Avenue New York Public Library, the challenge for our team was to show the viewer a new perspective and a fresh POV on the designer and his creative vision, with the added layer of this season’s theme.
