For my third year with Elements, a national dance competition, BU Fusion approached me with the concept “An Ode To The Body.”
The identity is rooted in a photo series developed by photographer Joe Caster, and directed by Victor Shemper. The design system was built through these photographs, with an emphasis on elegance and tactility.
"Quote from client"
This identity was a 360 design approach,
I developed the logo, brand guidelines, social and print promotion material, merchandise design, experiential applications, as well as handling all applications of the branding physically and digitally.
