For my third year with Elements, national dance competition, BU Fusion approached me with the concept of:
“An Ode To The Body.”
The identity is rooted in a photo series developed by photographer Joe Caster, and directed by Victor Shemper. The design system was built through these photographs, with an emphasis on elegance and tactility.
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This identity was a 360 design approach,
I developed the logo, brand guidelines, social and print promotion material, merchandise design, experiential applications, as well as handling all applications of the branding physically and digitally.
"Working with Victor on the visual theme, logo, and graphics for ELEMENTS XXIII dance competition was absolutely incredible. His artistic vision was spot-on, and he gave us so many thoughtful options to choose from at every step, which made the whole process smooth and exciting.
This year’s production felt extra special because he went beyond just graphics and brought together a team of like-minded artists to carry out the theme, which really showed his care and passion for the project. On top of that, he was so attentive and genuinely excited to guide us through the process as there were many design details in this year's show.
We couldn’t have asked for a more dedicated and creative partner for the visuals for ELEMENTS XXIII dance competition."
- Angela Wang, Director of Fusion Dance Troupe
