Highside Brand Identity
Victor Shemper, with a team of four other designers, developed a brand identity for
a concepted brand: Highside. Highside is a New York City based adrenaline
entertainment center in the middle of Manhattan focused on bringing thrill activities
into the busy lives of New Yorkers. Within its base camp in Summit One Vanderbilt,
Highside has activities including ziplining, indoor skydiving, rock climbing, etc.
Team Roles:
Victor Shemper: Creative Director, Graphic Designer, Conceptual Designer, Logo Designer, and Animator
Junshen Gao: 3D Visual Artist, 3D Generalist, Product Photographer, Space Experience Designer
Woojung Lee: App Designer, Advertising Designer
Hailey Weber: Package Designer, Merchandise Designer, Sketch Artist
Amanda Krahee: Advertising Designer
Junshen Gao: 3D Visual Artist, 3D Generalist, Product Photographer, Space Experience Designer
Woojung Lee: App Designer, Advertising Designer
Hailey Weber: Package Designer, Merchandise Designer, Sketch Artist
Amanda Krahee: Advertising Designer
The Space
Junshen Gao + Victor Shemper
Safety Manual Brochure
Victor Shemper
Victor Shemper
Activities Manual Book
Victor Shemper
Cafe/Bar Menu
Victor Shemper
Poster Ads
Amanda Krahe
Guerilla Ad
Hailey Weber and Amanda Krahe
Stationary Set
Hailey Weber
Protective Gloves Packaging
Hailey Weber
Highside App
Woojung Lee
