Highside Brand Identity
Victor Shemper, with a team of four other designers, developed a brand identity for
a concepted brand: Highside. Highside is a New York City based adrenaline entertainment
center in the middle of Manhattan focused on bringing thrill activities into the busy lives of
New Yorkers.Within its base camp in Summit One Vanderbilt, Highside has activities
including indoor ziplining, indoor skydiving, rock climbing, and much more.
Team Roles:
Victor Shemper: Creative Director, Graphic Designer, Conceptual Designer, Logo Designer, and Animator
Junshen Gao: 3D Visual Artist, 3D Generalist, Product Photographer, Space Experience Designer
Woojung Lee: App Designer, Advertising Designer
Hailey Weber: Package Designer, Merchandise Designer, Sketch Artist
Amanda Krahee: Advertising Designer
Creative Brief
The Space - Junshen Gao + Victor Shemper
Safety Manual Brochure - Victor Shemper
Activities Manual Book - Victor Shemper
Physical Book
Cafe/Bar Menu - Victor Shemper
Physical Menu
Poster Ads - Amanda Krahe
Guerilla Ads - Hailey Weber and Amanda Krahe
Stationary Set - Hailey Weber
Protective Gloves Packaging - Hailey Weber
Highside App - Woojung Lee
