
Elements XXI - By Fusion Dance Troupe
Commissioned Brand Identity
Commissioned Brand Identity
Victor Shemper was commissioned by the BU Fusion Dance Troupe to develop the visual
identity of the annual Elements Dance Competition: a prestigious show for competitive
and exhibition dance teams across the nation. This included the logo design, social content
and PR design, campus billboard advertisements, and merchandise design.
Victor designed the identity for 2025, 2024, and 2023
Logo Design:
Primary, secondary, and vectorized logo design.



Social Content Design:
All social media content is available to see on @bufusion on InstagramDesign In Use:
Merch Design, Banners, Wristbands, Poster Design, Campus Digital Ads








The Process
Client Moodboard

Previous Designs Before Victor Shemper

Logo Process




